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Sultry, dramatic, passionate, powerful and bold.

Red is the colour of heightened emotion, strength and power. It stands for romantic love and its physical passion. It also stands for anger, violence and danger. Red is inherently exciting and naturally draws attention.


As it is the colour of blood, it is also associated with vitality and strong life force. Red calls us to action, gets us motivated, and wearing red lets people know we feel confident and ready to take on the world. 


It is also the colour of the base or root chakra, also known as Muladhara. This chakra is located at the base of the spine and allows us to be grounded and connect to the universal energies. Groundedness, trust, belonging, lessens feelings of mistrust. Red gemstones that will aid the root chakra include carnelian, ruby, garnet, fire agate, red jasper and red calcite.